Email marketing is a form of direct marketing which uses electronic mail as a means of communicating commercial or fundraising messages to an audience. Emails are  sent to potential or current customers to highlight messages -- new products or services, upcoming events or news. 

Advantages of Email Marketing:

■ Go Green - email marketing is paper-free.

■ The ability to distribute information to a wide range of specific, potential customers at a relatively low cost. Compared to other media investments such as direct mail or printed newsletters, in most cases e-mail marketing is more cost-effective.

■ Exact Return on investment can be tracked ("track to basket") and has proven to be high when done properly. Email marketing is often reported as second only to search marketing as the most effective online marketing tactic.

■ It is instant, as opposed to a mailed advertisement, an email arrives in a few seconds or minutes. More than 50% of Internet users check or send email on a typical day.

■ Advertisers can deliver / push the message to its audience, as opposed to a website that waits for customers to come in.

■ It is easy to track. Advertisers can track users via web bugs, bounce messages,
un-subscribes, read-receipts, click-thrus, etc. These can be used to measure open rates, positive or negative responses, correlate direct sales with marketing.

■ Advertisers can reach substantial numbers of email subscribers who have consented to receive email communications on subjects of interest to them.

Contact us now at 831.920.2671 for your free needs assessment and consultation.

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